The Rise of Tri

With triathlon participation on the upswing, brands are rolling out product especially for the sport.

By Jennifer Ernst Beaudry

markets/news

Triathlons have traditionally appealed to a hard-core audience, but now they’re becoming more mainstream, and athletic companies are getting in on the action.

And with good reason. Although...

The Rise of Tri

With triathlon participation on the upswing, brands are rolling out product especially for the sport.

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