Women’s Wear Daily
04.19.2014
markets
markets

Target Teams With Phillip Lim

The retailer’s latest designer collaboration includes apparel, footwear and accessories for men and women.

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CFDA Phillip Lim

Phillip Lim

Photo By Kyle Ericksen

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Target today announced designer Phillip Lim will create a fall ’13 men’s and women’s collection that includes footwear, apparel and accessories.

The collection, dubbed 3.1 Phillip Lim for Target, will consist of more than 100 products retailing for $20 to $300. Target’s SVP of merchandising, Trish Adams, said in a statement that the idea behind the partnership — like the majority of the retailer’s collaborations — is to democratize design.

"[Lim] is a designer we’ve had our eye on for years," Adams said in a statement, citing the modern aesthetic of the CFDA Award-winner's eponymous New York-based label.

Lim noted he was on board with the retailer’s mission to bring affordable fashion to the public. "One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire — one that is cool and chic, but still very accessible," he said.

The 3.1 Phillip Lim for Target offerings are slated to hit retail on Sept. 15.

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