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Target Teams With Phillip Lim

The retailer’s latest designer collaboration includes apparel, footwear and accessories for men and women.

CFDA Phillip Lim

Phillip Lim

Photo By Kyle Ericksen

Target today announced designer Phillip Lim will create a fall ’13 men’s and women’s collection that includes footwear, apparel and accessories.

The collection, dubbed 3.1 Phillip Lim for Target, will consist of more than 100 products retailing for $20 to $300. Target’s SVP of merchandising, Trish Adams, said in a statement that the idea behind the partnership — like the majority of the retailer’s collaborations — is to democratize design.

"[Lim] is a designer we’ve had our eye on for years," Adams said in a statement, citing the modern aesthetic of the CFDA Award-winner's eponymous New York-based label.

Lim noted he was on board with the retailer’s mission to bring affordable fashion to the public. "One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire — one that is cool and chic, but still very accessible," he said.

The 3.1 Phillip Lim for Target offerings are slated to hit retail on Sept. 15.