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Spring '10 Men's Trend Report

Classic, All-American looks — from saddles to boat shoes — rule the season.

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Footwear News asked several men’s brands to preview their top trends for spring — and the recurring theme was classic Americana looks.

Lacoste Footwear USA
“With the growing trend in vulcanized, Lacoste is offering higher-cut silhouettes that incorporate patent leather and patent-treated canvas. Perf detailing, accent colors such as navy, green and black, coupled with premium materials lend themselves to a sporty, yet sophisticated lifestyle. Replacing the brown shoe business will be white leather and canvas.” — Gary Malamet, president

J Shoes
“[We’ll have] paired-down, clean modern casuals, as well as more classic looks with a rugged, worn appeal. Key colors include blues, grays and sun-bleached neutrals. Updated 1950s-inspired Americana looks emphasize wingtips and saddles, detailed in soft leathers. We’re also globe-trotting with our world traveler styles, which put the focus on smartly tailored barefoot mocs [above].” — Nick Drury, lead designer

Bed Stu
“We’ll continue focusing on the devolution of fashion — less complexity, fewer details and a stronger alignment with classic American designs such as boat shoes and mocs. Our technique of accelerating the aging process of leathers and translating this into footwear with a lived-in look will continue to be important this spring.” — Roger Orozco, creative director

Frye
“Overall, the trend is casual and comfortable, with a downtown-cool vibe. Key looks include mocs, drivers and sneakers. A vintage-inspired tailored group features a wingtip [above], penny loafer and tassel moc. Boots remain important, with the focus on vintage-inspired work looks in new leathers. The collection is full of color, with leathers in saturated shades that are washed to give a casual feel. Dark brown, black, leaf-green, burnt-red and cognac add pop.” — Michael Petry, design director

Rocket Dog Men’s
“The focus is on American heritage and modern bohemian looks. Upper materials include washed twills and rustic leathers. Madras plaids are still important, but are used as sock linings for a hint of color. Slides are a more prominent part of the sandal business, emphasizing a cool and easy attitude.” — David Joseph, national sales manager

Auri Footwear
“Our dress shoe collection [at right] uses leather and hand-burnished canvas blends that evoke a vintage feel. In our casual and sport line, we’ll add green, gray and red to our popular Offspring style. There will be more canvas blends in our sandal offering, as well as light colors including taupe, gray and white.” — Ori Rosenbaum, president and CEO

Steve Madden Men’s
“Madden Men’s takes direct inspiration from Steve’s personal style, with edgy interpretations of American classics in distressed, rugged materials. There are driving mocs in relaxed shapes with soft uppers for sockless wear.” — Andrew Shames, president

Jump
“We’ve taken our Sneaker Deluxe collection, launched in spring ’09, to the next level with the use of avant-garde materials, including exotic-print patent leathers, metallics and leathers that wrinkle and move. Paired with these are super-soft nappas and suedes for contrast. The standout sneaker silhouette remains the high-top.” — Victor Hsu, marketing director

Red Tape
“Young men’s dress will focus on lightweight, flexible shoes in sleek silhouettes [at right] that include modern takes on wingtips and Chelsea boots. Keeping it authentic, these styles pick up traditional brogue detailing. They’re not as chunky or as luggy as in past seasons, but tailored in thinner profiles for spring. Materials focus on soft garment leathers and suedes with a hand-antiqued finish that evokes a natural, worn-in feel. Colors are as light as the silhouettes, done in stone, khaki, tan and brown.” — Jason Clifton, product manager

John Fluevog
“We focused on texture and color, mixing in printed and patterned fabrics, waxy nubucks, suedes and rich, full-grain leathers. The line uses a range of strong, bold colors such as blue, green, red and orange. We mined through our past catalogs and have given a nod to classic, timeless Fluevogian footwear.” — Jeff Brodawka, men’s product development

Vael
“The focus is on high-top sneakers. Guys are wearing them unlaced with skinny jeans. Here, the color story marks a move away from a monochromatic look into color-blocking. We’re also going forward with preppy looks based on the success of our Deckard boat shoe. [This season], we’ve turned the style into a boot. Materialwise, we’re offering coated canvas in our brown shoe category, along with darker leathers. For athletics, there are custom perfed leathers detailed in unique shapes such as crosses or squares.” — Coleman Horn, creative director

Piloti
“For spring, the evolution of our Racing Comfort technology in our Lusso and Touring lines allowed us to reduce the overall dimensions of the shoes while maintaining the cushioning inherent in our classic designs. This encouraged us to look at patterns, materials and finishes that accentuate sleeker silhouettes. Racing-color pops and high-abrasion materials [in the collection] are driven by our brand identity.” — Kevin Beard, CEO

Guess
“We’re showcasing suede and canvas in washed finishes, then [adding] embroidery, patches and metallic hardware. Burnished tan and vintage leathers with laser-cut details [above] and embroidery bring out the sun-baked colors that our Tribal Lounge theme represents. Also seen throughout our collection is canvas that is dip-dyed and tie-dyed, as well as batik and ombré effects. In terms of silhouettes, laceless oxfords in soft, casual materials complement the unconstructed feel in ready-to-wear. We also have relaxed, unconstructed barefoot looks in washed leathers detailed with hardware.” — Paul Vando, design director of men’s footwear