Ssh-oes Tries To Quiet High Heels

Founder Mary Arnett came up with a Noise Reducing Heel Tip to reduce the sounds of walking in heels.

View Slideshow

Mary Arnett

Photo By Courtesy of the brand

Mary Arnett aims to leave a quiet impression on the shoe business.

Last year, she founded Ssh-oes to find a way to silence the clickety-clack sound her high heels made when walking. Arnett, who holds a master’s degree in biochemistry, left her job in research and development at a pharmaceutical company to focus on developing her collection, which bowed in fall ’13.

The series of high heels feature the brand’s patented Noise Reducing Heel Tip that also acts as a shock absorber, utilizing a rubber compound found in washing machines and dishwashers to reduce sound.

And according to Arnett, by keeping the collection lightweight, the noise factor has also been reduced. She also has taken comfort into consideration by incorporating cushioned footbeds and soft Lycra and leather linings.

Arnett, who self-financed the project, also serves as designer. She took classes at the Fashion Institute of Technology in New York and followed up her design education with internships at Liz Claiborne Inc. and Coach.

While heels are the focus of the line, Arnett also offers platform wedges, sandals and boots, noting every style is soundproofed with rubber outsoles.

“So far, the conservative pumps have been the biggest sellers,” said Arnett. “But I want to create a whole lifestyle range, even weekend [looks].”

In addition to initial sales on her website, Arnett has partnered with e-tailers such as to hold flash sales. Going forward she said she wants to wholesale to department stores and independents. Retailing for $70 to $80, the shoes are available for immediate delivery. The patented heel design also is available for licensing.

View Slideshow
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false