Women’s Wear Daily
04.17.2014
markets
markets

Snooki Expands With Flip-Flops

The “Jersey Shore” struck a licensing deal with MeyeWorld LLC.

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Snooki Enterprises has a new situation.

The company, run by “Jersey Shore” star Nicole Polizzi, signed a licensing agreement with Hicksville, N.Y.-based MeyeWorld LLC for a line of flip-flops and wedge sandals.

The line, slated to hit for holiday ’11 with a second collection for spring ’12, will feature a variety of styles ranging from $15 to $50. MeyeWorld is currently targeting mid-tier department stores and specialty shops for the launch.

“I’m very pleased and excited to be working with Nicole on developing her namesake line of beach footwear and sandals,” said Danny Kaminer, founder and CEO of MeyeWorld, in a written statement. “Combining Nicole’s unique style and taste with our great design is going to result in some exciting new product for the market.”

Snooki’s brand also has a line of slippers with Louisville, Ky.-based Happy Feet.

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