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Skechers Signs Joe Namath

The NFL Hall of Famer will appear in fall ’14 ads for the Relaxed Fit line.

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Broadway Joe is getting relaxed.

Manhattan Beach, Calif.-based Skechers USA Inc. announced today that Hall of Fame quarterback Joe Namath will be the newest face of its Relaxed Fit men’s footwear line.

Namath joins fellow NFL vet Joe Montana and Dallas Mavericks owner Mark Cuban in endorsing the line, and will appear in the brand’s fall ’14 campaign.

“Our Relaxed Fit from Skechers campaign has had so much success with one football Joe that we thought it was time to bring on another,” Michael Greenberg, president of Skechers, said in a statement. “Joe Namath is one of the first pro-football television stars in the world, and with fans that go back to his days in Alabama, his personality and familiar face is perfect for our team.”

“I’ve loved what Skechers has done with this campaign so far and I’m excited be joining the team,” Namath said in the statement. “The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with [the brand] on what will be a fun commercial that my fans will enjoy.”

The agreement, which goes through 2015, will see Namath in print, online, point-of-sale and outdoor ads.