WWD.com/footwear-news/markets/shoes-on-sale-donors-sound-off-2340168
markets
markets

Shoes on Sale: Donors Sound Off

Vendors speak out on the importance of giving to the breast cancer cause.

By and
Jodi Fisher co-founder of Shoes on Sale
Original Dr Scholl’s flat donated by Brown Shoe Co

A few of Shoes on Sale’s committed donors speak out about the importance of stepping up for the breast cancer cause.

“Nine West continues to be extraordinarily dedicated to this cause and helping to lead the industry in finding a cure. We are also fully committed to carrying on the legacy of Jodi Fisher, who was a co-founder of Shoes on Sale and the original visionary leading the charge for this cause.” — Andrew Cohen, CEO of wholesale footwear and accessories, Nine West Footwear Corp.

“This is Brown Shoe’s fifth year as a special benefactor sponsor of QVC Presents ‘FFANY Shoes on Sale,’ and we keep coming back because of the rare opportunity this event provides to not just raise awareness but to gain real traction toward a cure for breast cancer. During these economic times, when it can be difficult to give, I’m proud to be part of an industry that continues to do so, and in such a meaningful way. It is the unique passion and affection women have for shoes that keeps our industry alive, so it is only fitting that we keep fighting a disease that has a devastating effect on so many of their lives.” — Ron Fromm, chairman and CEO, Brown Shoe Co.

“Year after year, H.H. Brown has continued to be supportive of this event because of one word: charity. We believe this cause is one that should be supported and rewarded. Our industry is multigender and multicategory — [although], women’s shoe sales dominate over men’s, so I can’t think of a better cause to support women than to donate toward breast cancer research.” — Jim Issler, CEO, H.H. Brown

“We are proud of FFANY’s leadership in the area. The industry works so closely together to make this event so successful. We are very proud of the fact that [this is] an industry-wide effort for breast cancer research. FFANY has provided this leadership, and they are making progress.” — Larry Tarica, president and COO, Jimlar Corp.

“I have been giving for [many years] to the cause, so I won’t be stopping until we find a cure. Footwear is a big industry, and it is very important that we give as much as we can. I have given a lot of shoes, which went to research at different hospitals. My late wife died eight years ago from cancer, so this is a very special cause for me and I’m trying to do my best with other people to find a cure.” — André Assous, president, Ahh...André Inc.; chairman, FFANY

“QVC is a neighbor, so this opportunity has particular resonance for us. And it’s fun! Shoes on Sale [has always been] a great way for us to share some of our good fortune with others, while coming together with our peers in the industry for a night of shoes, reflection and celebrating life. Then, a couple of years ago, the relationship became even more personal when my kid sister was diagnosed with breast cancer just before her 50th birthday. Her remission is thanks to all we have learned about early intervention and quality care, so I am immensely grateful to all the cancer research and awareness raised by these kinds of events.” — Mandy Cabot, co-founder and CEO, Dansko LLC

“[The cause] touches home for a lot of people. I and our employees have been affected by breast cancer or have known someone who has had breast cancer, so it is very important to get involved in the cause and do as much as we can. We will definitely continue to contribute for as long as we can.” — Don Weiss, co-founder, Blowfish

“[The significance] of this cause is, for one, that my mom had breast cancer, so it touched home for me — and [many others] are touched by it. [Cancer] reaches so many people. [Shoes on Sale] is such a worthy cause and something we feel strongly about here. You can’t do every charity and every cause, so you pick and choose the ones you can do. Being in the shoe business, this is one we feel strongly about — [because] helping women is an important part of it.” — Jeff Powers, SVP, Report Footwear

“Eastland has always supported this extraordinary event because we believe that through the Shoes on Sale community effort, we can all come together and make a significant and positive impact in the fight against breast cancer. Eastland is proud of the shoe industry’s commitment to the event and this very worthy cause.” — Jim Klein, president, Eastland Shoe Corp.

“This is our third year donating to QVC Presents ‘FFANY Shoes On Sale.’ [The event] is a nice opportunity for people to get together for generous reasons, where it’s not about business, selling shoes or competing with one another. [The economy] hasn’t [affected our involvement], although it probably should have. It is financially more difficult for us to be generous, but it is ethically and morally as important as ever.” — Faryl Robin Morse, CEO, Farylrobin

“Wolverine World Wide has always participated on some level, and the CAT brand [has] for the past seven years. [The breast cancer cause] is something the footwear industry leads in [supporting] — and cancer touches everyone. Everyone has had a personal experience with it, or an experience once removed. We’re happy to support the program.” — Kelly Ballou, marketing manager, CAT Footwear

“Our company believes in this worthy cause and we are dedicated to raising money for it. I’ve personally been involved in donating for 10 years. This year, we were not able to donate as much as we have in the past, due to the economy, but we are still able to donate 2,000 pairs of shoes. Last year, we donated about 5,000.” — Yoni Feliciano, donation coordinator, New York Transit, makers of Ann Marino and Max Studio