Most Recent Articles In Markets
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Earth Footwear is doing its part for breast cancer awareness, launching a signature pink sandal with a ribbon detail (at left) for spring ’10. As part of the brand’s new Exer-Splash series, the flip-flop will retail for $39, with Earth donating $10,000 from its sales to Susan G. Komen for the Cure. Earth is also collaborating with select retailers and online accounts to incorporate additional Mother’s Day programming, including in-store signage and promotions through social media. The sandal will hit stores in April.
Lacoste’s iconic croc logo is going pastel. The new Pink Croc Collection of beach- and preppy-themed clothes and accessories is available throughout October. The line includes a pink-and-white-striped tote, sunglasses, flip-flops (at right) and a men’s washed polo. For the second year, the Paris-based company will donate 10 percent of all item sales to the Breast Cancer Research Foundation. The Pink Croc Collection is available in all
Lacoste retail stores and online at Lacoste.com.
Inspired by her grandmother, a breast cancer survivor, Cheyenne Morris, designer for Tashkent by Cheyenne, will contribute 5 percent of sales from her spring ’10 Johnsen shoe (at left) to Susan G. Komen for the Cure. The Johnsen has laser-cut leather detailing and a beveled platform heel. Debuting next March, the $650 style, which is available in both nude and black, will be carried by Muleh in Washington, D.C.
Give & Receive
With a focus on health and wellness, Beech Sandal Co. will once again donate 15 percent of sales from its Pink Ribbon Original (below) and Black Original 2 sandal styles during the month of October to Susan G. Komen for the Cure. (Beech Sandal owner Gayle Trenberth is a breast cancer survivor.) For each pair sold, a free awareness charm and/or pink beaded accent band, valued at $5 each, will be given away to adorn the sandals. Beech’s special toe-separating flip-flops, which promote foot flexibility and better overall body alignment, will retail for $30. Both are available primarily at Yogasandals.com.
The Lucchese Boot Co. is taking steps to fight breast cancer. In association with Zappos.com, the Texas-based company has created the Susan G. Komen cowboy-inspired ankle boot. The black leather boot with its light-pink and rose design is part of the company’s Diva by Lucchese line. The limited-edition, $449 boot is available exclusively through the Zappos Website, and a percentage of the proceeds will be donated to Susan G. Komen for the Cure.
Keds, a division of the Collective Brands Inc.’s Performance and Lifestyle Group, is supporting breast cancer awareness for the fourth year with the limited-edition Champion shoes. The light-pink sneaker, which has a bright ribbon logo on the tongue and side, is selling for $40 exclusively at Keds.com through the end of October. For each sale, 100 percent of the net proceeds will be donated to the Breast Cancer Research Foundation.
Clogs That Care
After losing her mother to breast cancer, Cape Clogs founder Pamela Irving created the Clogs for a Cure campaign and the Pink Ribbon clog (below) in 2008. For each shoe sold, 10 percent of proceeds are donated to the National Breast Cancer Foundation. A pink ribbon symbol adorns each clog, made of leather with an alderwood sole. The year-round style retails for $85 and is available in stores nationwide and online at Capeclogs.com. To date, the Bourne, Mass.-based brand has raised more than $2,000 through Clogs for a Cure.
Paul Mayer Attitudes is doing its part for breast cancer awareness by launching a limited-edition version of its popular quilted ballet flat. The shoe, which comes in black and light pink (at left), is set to retail for $225, with $25 from each sale going to the retailer’s local division of Susan G. Komen for the Cure. The shoes will be sold at select independent shops, including Monkees in three North Carolina locations, Julian Gold in San Antonio and The Shoe Inn in Palm Beach, Fla., and New York.
K. Bell is hoping to sock breast cancer. The company has created an 11-style collection of cotton socks featuring pink ribbons and tiny crystal embellishments (at left). The socks, which retail for $12 a pair, will be sold at Kbellsocks.com and Joyofsocks.com. A portion of the proceeds, based on the number of socks sold, will be donated to Susan G. Komen for the Cure and Pink Ribbon International.
Think ... Blue
Reebok is offering three new options this fall for customers who want to support pink-ribbon initiatives. In the premium running category, Reebok is launching the Premier Road Plus KFS VI (below), designed for women who are training and participating in charity walks. It comes with full-length EVA cushioning and OrthoLite sock liners that accommodate orthotics. The $95 style, on sale now at Reebok.com, is available in a light-blue colorway with the Pink Ribbon Collection logo. The company also is offering Pink Ribbon versions of its EasyTone shaping footwear (sold at select Famous Footwear, Sports Chalet and DSW locations for $100) and the Flexride Pure crosstraining style, aimed at younger shoppers (sold for $65 exclusively at Kohl’s). Proceeds from the sales of all three shoes benefit the Avon Walk for Breast Cancer, with a minimum donation of $500,000 going to the Avon Foundation for Women.