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Rupert Sanderson in the Fast Lane

The designer juxtaposed his latest collection against a 1980s Lamborghini.

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Rupert Sanderson, fall '14 campaign

Photo By Courtesy of brand

Rupert Sanderson has just released its fall '14 campaign this week. Featuring a 1980s Lamborghini Countach, the images highlight Sanderson's glamorous styles, from glossy crimson pumps to pointy flats made from calf leather.

"The Lamborghini I've chosen is a great expression of what I was trying to do this [season]," Sanderson said in a press release. "Its uniqueness bordering on the vulgar makes for a wonderful environment in which to capture the speed and sexiness of the collection."

In a behind-the-scenes video following the making of the shoot, Sanderson said he tried to remove any direct references to the luxury Italian car model in its entirety, and instead "based the campaign on the wonderful and unique angles, shapes and lines that look particularly modern."

Shot by Eddie Wrey, the images juxtapose the sleek designs with the “hardness and speed” of the Italian sports car.

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