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Retail Guide: Juniors' Shopping List

To win over today’s trend-chasing teens, juniors’ buyers are seeking styles that stand out from the crowd.

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Ripe

Photo By Courtesy Photo

RIPE, New York
Asi Agajan, owner
Store count: 1 (800 sq. ft.); est. 2009
Hunting for: “I’m looking for shoes that are different. I don’t like to see things made by 20 different vendors with little variation. I also would love to see more comfort in the fashion.”
Strategy shift: “I began bringing in higher price points because I felt I could buy less for fewer customers, but have more expensive items, hopefully make the same numbers, and at the end of the season be left with less inventory.”
View on the economy: “We’re on our way out of the recession.”
Lesson learned from holiday ’09: “You can do everything you can to optimize your business, but you can’t force people to buy.”
Current bestsellers: “Kelsi Dagger is hitting it right in terms of style, price and quality. Also some styles I got from Jeffrey Campbell and Sam Edelman are like candy.”
Best price point: $110 to $200
Spring ’10 forecast: “I’m more optimistic because the weather brings out a different vibe. Customers want to show off their shoes. I’m not being conservative because I want to have more things that are different.”
Hottest new brand: Kelsi Dagger
Next big thing: “Two-inch wedge sandals. We’re seeing a lot of that from Jeffrey Campbell. For fall, clogs are going to be a big trend.”

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