markets
markets

Readers' Choice: Twitter King

Footwear execs said Zappos pulled off the best marketing of the year.

markets/news
View Slideshow

Maybe it was that $1.2 billion Amazon deal or the fact that Zappos — and its quirky crew — were everywhere this year, but 25 percent of respondents to our survey said the Henderson, Nev.-based e-tailer had the best marketing and advertising strategy in 2009. First there was its series of “Step In” television commercials, which spread Zappos’ fun-filled attitude to an even larger audience. Then CEO Tony Hsieh made a guest appearance on “The Celebrity Apprentice,” and his incredibly popular Twitter feed became a must read for shoe lovers and technology watchers alike. Indeed, Zappos was one of the first footwear companies to show how social networking could help a company thrive. And as a result, more and more companies have incorporated it into their plans. Don’t believe us, just keep reading ...

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false