Readers' Choice: Twitter King

Footwear execs said Zappos pulled off the best marketing of the year.

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Donald Trump and Tony Hsieh of Zappos

Photo By Courtesy Photo

Maybe it was that $1.2 billion Amazon deal or the fact that Zappos — and its quirky crew — were everywhere this year, but 25 percent of respondents to our survey said the Henderson, Nev.-based e-tailer had the best marketing and advertising strategy in 2009. First there was its series of “Step In” television commercials, which spread Zappos’ fun-filled attitude to an even larger audience. Then CEO Tony Hsieh made a guest appearance on “The Celebrity Apprentice,” and his incredibly popular Twitter feed became a must read for shoe lovers and technology watchers alike. Indeed, Zappos was one of the first footwear companies to show how social networking could help a company thrive. And as a result, more and more companies have incorporated it into their plans. Don’t believe us, just keep reading ...

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