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Readers' Choice: Global Expansion

You ranked the markets with the most retail opportunity.

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We asked shoe players to tell us which international markets have the most consumer potential. Here are their top five choices and some recent developments in those areas.

 

Europe: 5%
Europe wasn’t even an option on the survey, but readers wrote in and said the continent is still a prime destination for expansion. And their plans there have been further aided by a recent EU decision to halt import tariffs.

 

Brazil: 8%
While there’s certainly a lot of fashion talent coming out of Brazil (see Alexandre Birman), other resources are finding their way into the country, especially to São Paolo and Rio de Janeiro.

 

India: 10%
Skechers USA Inc. signed a licensing agreement in October that could put the brand in more than 75 stores in India. Meanwhile, Jimmy Choo is bowing a door in Bangalore in 2010.

 

Russia: 5%
The country was hit hard by the global recession, but for some shoe companies, such as Collective Brands Inc., that opened up an opportunity to present affordable fashion.

 

China: 59%
Though Congress has expressed concern over China’s manipulation of its currency, footwear firms, including Jones Apparel Group and Giuseppe Zanotti, continue to target the country for overseas expansion.