Reader's Choice 2008

You headed to the polls this year and made you voices heard.

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It was a difficult year, but an historic one, too.

Across the country — and even the world — the presidential election generated headlines and water-cooler buzz, in part thanks to a fascinating cast of characters and its history-making possibilities.

But for the footwear industry there were other issues: rising gas prices, unpredictable weather and the euro’s rapid rise. Then Wall Street’s catastrophe hit, shutting down the credit markets and ending discretionary spending.

These and other topics were top of mind for FN’s annual Readers’ Choice survey, which generated responses from 251 readers. Among the participants were CEOs and presidents, sales reps and designers. While the majority professed to be vendors, roughly a quarter were retailers, and the remaining were other industry players.

You headed to the polls this year and made your voices heard.

BIGGEST STORY OF 2008: The Presidential Election

Few things could have topped 2008’s fi nancial woes. But one news story did overshadow all others, according to 37 percent of FN readers: an historic presidential election that captivated the world. The remaining four big news stories were centered on the economy, including the collapse of major Wall Street firms (with 34 percent of votes) and the resulting multibillion-dollar Congressional bailout package (with 7 percent).


The battle for most watched courtroom drama was a draw in 2008, with two cases tying with 27 percent of the vote. Skechers and Crocs faced off on a very public trademark infringement feud that leaked into the streets of Boulder, Colo. — and even found its way into an ad campaign in FN — before being settled early this month. Meanwhile, Adidas and Payless netted the largest trademarking award in U.S. history: $305 million (though it was later reduced by more than 75 percent).
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