Women’s Wear Daily
04.18.2014
markets
markets

Quick Studies: Footwear's Up & Comers

After building up their brands, six talented designers are branching into shoes.

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Rebecca Minkoff

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Rebecca Minkoff

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Rebecca Minkoff

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Rebecca Minkoff

➥ The look:
“The collection is for the confident, stylish woman who wants to be noticed for the magic in the details.”

➥ Why shoes?
“A shoe collection was always on my mind, but we needed to wait for the perfect time. We’ve had such success over the past five years with our handbags and ready-to-wear that launching the shoe line was the natural next step for the brand. There’s more to come. Onward and upward.”

➥ Why now?
“I felt there was a void in the market for great shoes that fit with my brand essence: classic with a twist. I decided to debut the collection at my spring ’11 presentation because it was such a special moment for me to be showing at the tents for the first time during New York Fashion Week.”

➥ Biggest challenge so far:
“We wanted the collection to feel as natural as the bags and ready-to-wear. Of course, designing shoes is quite different from designing bags and ready-to-wear, so many different elements are involved.”

➥ Most looking forward to:
“The shoe collection is targeted at first times: a first date, a first party, a first love. A woman’s life is full of firsts, and I’m looking forward to being a part her special moments.”

➥ Where to shop:
Intermix; Shoebox New York; Wink, Texas; Footcandy, California; Saks.com; Bloomingdales.com; Shopbop.com; Rebeccaminkoff.com

➥ The retail buzz:
“We’re excited to be selling Rebecca Minkoff’s shoes on Saks.com. Our customers have always loved Rebecca’s handbags with their emphasis on easy silhouettes and downtown hardware, and her new shoe collection translates those elements into easy, feminine styles that are on-trend for the season.” — Yumi Shin, VP & DMM, Saks.com

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