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Pedorthic Footwear Association Marks 50

As interest in the field declines, the association is taking firm measures.

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Fresh off its 50th anniversary, the Pedorthic Footwear Association is now looking to the future.

With interest in the pedorthics profession on the decline, the Washington, D.C.-based nonprofit group is ramping up efforts to attract newcomers through aggressive education and marketing initiatives.

The organization — composed of nearly 2,000 members, including 1,600 credentialed pedorthists, as well as footwear vendors, health care professionals, physicians and doctors of podiatric medicine — provides services such as certification programs and represents the profession before Congress.

“We’ve taken on the task of opening people’s eyes and making them realize what a critical role feet play in their health and well-being,” said Brian Lagana, PFA’s executive director.

While the organization’s reach is broad, Lagana said its main focus is education. “We’ve always been an educator,” he said about the continued emphasis on such initiatives.

Over the years, PFA has worked to increase interest in the profession by organizing a coalition of pedorthic schools and credentialing organizations dedicated to bringing newcomers to the field.

At the government level, the group’s chief lobbyist, Bill Applegate, handles issues that revolve around building awareness for Medicare benefits for diabetic patients.

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