President, CEO; Lord & Taylor
2008 Rank: 77
After struggling through last year’s holiday season, Lord & Taylor received a cash injection of $60 million from NRDC Equity Partners, which owns the chain of upscale department stores. Since taking over a year ago, Hoffman, 41, has helped develop advertisements specifically for the times. The tagline “Shop Smart at Lord & Taylor” encouraged consumers to do just that, and the stores have seen an increase in sales. The company continues to expand its footwear department, which represents more than 10 percent of overall business. For 2010, Hoffman and his team will shift the focus to building on-trend merchandising, amid standout shoe brands such as Michael by Michael Kors, AK Anne Klein and Coach.
Power Player: Liz Rodbell, GMM, EVP, merchandising
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