Women’s Wear Daily
04.18.2014
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No. 61-80: Ferragamo, Varvatos, Brendan Hoffman…

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Massimo Ferragamo, Vincent Ottomanelli
Chairman; President; Ferragamo USA
2008 Rank: 64

What happens when nostalgia meets modernity? The answer is in the reissued footwear collections coming from Ferragamo, 43, and Ottomanelli, 52. Debuting in chez Maria Luisa in Paris during fashion week last month, the 2009 collection had a film star theme and is based on a selection of styles once worn by Anna Magnina, Marilyn Monroe and Sofia Loren. To keep the company moving forward, menswear designer Massimiliano Giometti will add the women’s collection to his design duties for fall ’10, as the recent round of ready-to-wear shows in Milan was the last from designer Cristina Ortiz. On the business front, the brand has 550 stores worldwide and plans two to three new launches in 2010, including one in Palm Beach Gardens, Fla. And last month, the company also unveiled an online store, which Ferragamo and Ottomanelli hope will become a top retail outlet for the label by 2010.

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