President, CEO; Aerosoles
2008 Rank: 68
If the economy is in a slump, don’t tell Schneider, 58. Comp-store sales for his chain were up 5.2 percent over 2008, and three more doors bowed this year, bringing Aerosoles’ count to 87 full-price stores and 19 outlets. The real action, however, is coming from the company’s e-commerce division, which reported a record-breaking year on the consumer and wholesale sides. Fueling consumer demand was an emphasis on sport-casuals and an expanded assortment of wide widths. Schneider is also looking overseas — Aerosoles entered the Philippines — taking over international distribution from its former licensee. By most accounts, the move translates into a better alignment of product and messaging. And kids’ is being added to the mix for spring ’10.
Power Players: Luca Bizzo, SVP, product development; Karen Sadick, EVP, merchandising; Michele Rast, VP, marketing