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Chairman, President, CEO; VF Corp.
2008 Rank: 24
The year kicked off with Wiseman, 53, at the center of speculation about VF’s possible takeover of DC Shoes. Though the purchase didn’t pan out, the executive had something bigger in mind. He reshuffled the firm’s top brands into three coalitions: Contemporary Brands (including Seven for All Mankind and John Varvatos), Outdoor Americas (with The North Face and JanSport) and Action Sports Americas (including powerhouses Vans and Reef). As part of the change, former Vans President Stephen Murray moved to head the Action Sports group, and Kevin Bailey came in to fill the open spot at Vans. In the third quarter, VF’s income fell 7 percent; however, Wiseman said revenue growth in the outdoor and action sports groups should accelerate in the last part of 2009, due to an increase in company-owned stores.
Power Players: Susan Kellogg, president, Contemporary Brands; Murray, president, Actions Sports Americas; Steve Rendle, president, Outdoor Americas