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Milestone: 20 and Counting

Steven Madden Ltd. has grown from an ambitious startup to a diverse global company. Here is a look at the defining moments from two decades in business.

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Steve Madden shoe

Photo By Courtesy Photo

Steve Madden shoe

Photo By Courtesy Photo

Steve Madden shoe

Photo By Courtesy Photo

Steven Madden Ltd. has grown from an ambitious startup to a diverse global company. Here is a look at the defining moments from two decades in business.

1990
• Steve Madden launches his namesake firm with $1,100.

1991
• The designer’s “signature” chunky platform shoe is introduced.

1993
• The brand’s first boutique opens in Soho in New York.

1995
• Sales approach $40 million.

1997
• The “big-head girl” campaign debuts.

2000
• Sales hit $205 million and the designer opens his 50th store.
• The Stevies children’s line launches.

2001
• Steve Madden Men’s bows.
• Footwear News names Madden company of the year.

2002

• The founder is sent to jail for stock fraud.
• Steve Madden debuts handbags.

2003
• Steven by Steve Madden launches.
• The firm is awarded the Candie’s footwear license.

2005
• Madden is released from jail.
• The company opens its 100th U.S. store and expands into international territory.
• Madden Girl launches.

2006
• Sales top $475 million.
• The firm gets the Betsey Johnson handbag license. •
FN names Steven Madden company of the year for the second time.

2008

• Steve Madden Music launches.
• Flagships open in Hong Kong, Beijing and Dubai.
• The firm inks a deal with Jones Apparel Group to make L.E.I. branded footwear for Wal-Mart.

2009
• Madden teams with Ashley and Mary-Kate Olsen on Elizabeth & James.
• FN names Steve Madden company of the year for the third time.
• The company projects annual sales to surpass $500 million.

2010
• The firm acquires handbag manufacturer Big Buddha.
• Olsenboye launches at JCPenney.

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