Micam Show Preview

An inside look at the Milan trade show, recent retail openings in the area and more.

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Calzoleria Rivolta

Photo By Courtesy Photo

Retail Watch
A glimpse at two of Milan’s newest footwear stores.

Calzoleria Rivolta, 17 Via della Spiga
Bespoke men’s shoemaker Calzoleria Rivolta showcases a high-tech approach in its Via della Spiga store. Just down the road from where the brand’s original shop once stood, the outpost, which opened last April, allows customers to use a touchscreen to choose the leather, heel and sole style of their shoes. A second screen projects an image of how the chosen shoe will look. To ensure the best fit possible, shoppers also can have a laser scan taken of their foot to create a last for each pair of shoes. The cost is roughly 1,500 euros, or $2,060 at current exchange, for one pair of the shoes, plus lifetime cleaning services.

Barbara B5, 5 Via Borgogna
After 15 years at the helm of her family business — Milan’s footwear landmark La Vetrina di Beryl — Barbara Beryl Villa has opened a store on the other side of town. Barbara B5, which debuted last September, boasts a strong mix of up-and-coming brands, including Jerome C. Rousseau, David Wyatt, Chrissie Morris, Maloles, Max Kibardin, Raphael Young and Claudio Montias, and also features veteran designers such as Ernesto Esposito and Robert Clergerie, as well as more accessible lines like Bloch, Logan and Melissa. “I wanted my store to find a balance between fashion and exclusivity, and not limit the choice to simply the dramatic and the expensive,” said Beryl Villa. Prices range from 100 euros to 600 euros, or $136 to $818 at current exchange.

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