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Men’s Buzz: Boga, Swims

Boga launches shoes; Swims wholesales jackets in North America.

markets/news
Boga wingtip

Boga wingtip

Photo By Courtesy of the brand

Swims Aosta Jacket

Swims Aosta Jacket

Photo By Courtesy of the brand

First Direct
Boga is getting in the footwear game. The online men’s apparel and accessories brand on Friday will launch four styles, including a monk strap and wingtip, all made in Spain of calf leather and selling for $425. Each look is fully padded and features a lined footbed. Boga will follow up with five additional styles for fall. The brainchild of Jeff Burkard, who previously founded the gift basket packaging company now known as 1-800-Baskets, Boga focuses on the core men’s wardrobe with a neutral palette that can be worn from day to night.

Swim Lessons

Swims will bring an assortment of men’s outerwear to the North American market for fall. Already a success in Scandinavia, according to the company, the collection will include the Continental Mac, Monza Jacket and Aosta Jacket. The Continental Mac is created with a two-layer performance membrane outer fabric and is lightly insulated, waterproof and breathable. The Monza jacket is lightweight and water-resistant with asymmetric cuffing, comfort detailing and PrimaLoft insulation padding. The Aosta jacket is a thicker, hooded version of the Monza and is a refined interpretation of the winter puff jacket with water resistance, lightweight properties and PrimaLoft. The outerwear will retail for $249 to $549 at select Nordstrom locations and independent retailers.