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Media Bank: Pedder Plus Pop Star CL... OluKai Gives Back

The luxury Asian retailer released a video in which Korean pop singer CL models various styles.

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Korean pop star CL in a behind-the-scenes photo from her video shoot with On Pedder
OluKais new spring style Holomua is one of four styles being donated in bulk to members of Hawaiian Lifeguard Association as part of their ongoing collaboration

On Pedder’s New Video 
CL, the lead singer of Korean pop group 2NE1, headlines a new video for On Pedder. In the clip, which incorporates hazy, collage-style imagery, the musician wears bold runway looks by Kenzo and a number of pumps from big names such as Sophia Webster, Saint Laurent, Nicholas Kirkwood and Azzedine Alaia. CL and her styling team handpicked all the styles.

OluKai Hits the Waves
OluKai is partnering again with the Hawaiian Lifeguard Association. Starting this week, the brand will donate 1,500 pairs of shoes to lifeguards, including the Holomua, an adjustable sandal. As part of the initiative, Archie Kalepa, an OluKai representative and member of the Hawaiian Waterman Hall of Fame, will host events in Maui, Kauai and Oahu until April 19 to educate consumers about the product. “I’m thrilled to share the latest innovation in footwear with the lifeguards this month,” Kalepa said in a statement. “It’s a sandal that has been punished, proven, researched and refined — personally the best slipper I’ve ever worn.”