Media Bank: Aldo’s Perfect Pair

The footwear label is going unfiltered in its quest for perfection.

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Kel Markey for Aldo

Photo By Alasdair McLellan

Aldo is putting perfection in shoppers’ hands.

For fall, the footwear label is encouraging customers to embrace their own sense of style with the #perfectpair campaign.

Working with photographer Alasdair McLellan to show an “honest, unfiltered” side of the brand, Aldo enlisted a diverse group of models to star in its shoot. Headliners include Adwoa Aboah, Danny Blake, Kel Markey, Simon Nessman, Eliza Cummings, Sung Jin Park, Dana Drori and Justin Passmore.

“This campaign speaks to what I truly know Aldo to be: engaging and charismatic. I'm thrilled to see us finally focusing in on that,” Douglas Bensadoun, the brand’s chief creative officer, said in a statement. “It’s about connecting with what's right for you, what resounds with you and, ultimately, what's perfect for you.”

Bensadoun added that the company, founded in 1972 by his father, Aldo Bensadoun, has been moving its marketing strategy in this direction for a number of years.

To support the print, online and social media campaign, Aldo also filmed interviews with the cast to find out what perfection means to each of them.

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