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Media Bank: Adidas Signs Top NBA Pick… Santoni’s New Ads

Andrew Wiggins joins the German athletic brand.

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markets/news
Andrew Wiggins

Andrew Wiggins

Photo By Courtesy of Adidas

Santoni fall 14

Santoni, fall '14

Photo By Courtesy of brand

Adi's Top Pick
Herzogenaurach, Germany-based Adidas has signed Andrew Wiggins, the No. 1 NBA overall pick drafted by the Cleveland Cavaliers. The 6-foot-8-inch player is fresh out of the University of Kansas, where he scored numerous accolades including Big 12 Freshman of the Year, first-team All-Conference and second-team All-American.

"Knowing that this elite brand is welcoming me into the family with such esteem gives me a great deal of pride," Wiggins said of the partnership with Adidas. "Our collaboration couldn't be more organic both personally and professionally, and I look forward to moving to the next level with the brand."

Skyline Style
Santoni unveiled its fall '14 campaign, photographed against the New York skyscrapers. Shot by Camilla Akrans in a penthouse atop The Standard, the ads feature knee-high boots and glossy heels for women, and loafers and monk-strap styles for men.