markets
markets

Materials & Components Buzz

Spenco launches flip-flops... Aetrex's shoes feature GPS.

markets/news
View Slideshow

Healing Heels
Heeluxe aims to make walking in heels a little more comfortable with the Talus Heelbed. The luxury high-heel insert eliminates pressure on the ball of the foot by shifting some of the weight to the heel, making the foot position in the shoes feel more natural. The doctor-designed product also prevents the foot from sliding forward in heels, alleviating pain in the feet, back and knees. Introduced in April, the $15 Talus Heelbed comes in black and red, and will be available in nude at the end of June on Heeluxe.com and at select boutiques.

Sandal Support
Just in time for summer, Spenco Medical Corp. is introducing the PolySorb Total Support Performance Sandal. The flip-flop is designed to work just like a performance insole to provide support and comfort. The product features cushioning for shock absorption, arch support for added stability and a surface that over time shapes to the wearer’s feet. The sandals are offered in four colors in men’s sizes 7 to 13 and women’s sizes 6 to 10, priced at $40 at national retail stores and at Spenco.com.

Compact Comfort
Foot comfort is now portable with the Stiletto-2-Go kit from Foot Petals Inc. The small, reusable tin comes in three colors and contains all basic Foot Petals essentials, including Tip Toes to cushion the ball of the foot, Heavenly Heelz to stop the foot from sliding forward, Strappy Strips to prevent blisters and Sole Stopperz to keep from slipping on wet surfaces. The kits hit the market earlier this year for $20 at FootPetals.com.

Cooling Down
The new Copper DMP Superfeet Premium Insole by Superfeet molds to the wearer’s foot without any heating. The new three-layer foam system gives the insole a short break-in period and offers pressure relief, extra comfort and underfoot support. Superfeet will debut the insole Aug. 3 at the Outdoor Retailer show in Salt Lake City, and it will be available for $50 at specialty shoe retailers.

Wandering Soles
Aetrex Worldwide Inc. has teamed with GTX Corp. to create the Aetrex Ambulator GPS Shoe, a therapeutic sneaker designed for people with Alzheimer’s disease. The shoe comes with a tiny GPS tracker that alerts a caregiver when the wearer has strayed more than a set distance. It then sends the caregiver a Google map link that plots the wearer’s location. The shoe will be available for $200 at Foot.com, GPSShoe.com and at select assisted living facilities, starting in September. The tracking service will cost $40 to $50 per month.

Ice Age
This fall, Vibram will introduce the Ice Trek compound on the New Balance MO1000 and WO1000, and the Ruff Wear Polar Trex, providing serious grip on the ice without the need for metal studs. While the new high-performance compound is ideal for cold-weather treks, the shoes also can be worn in any condition that requires no-slip shoes on smooth surfaces.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false