Women’s Wear Daily
04.17.2014
markets
markets

Kid's Buzz: Umi, Keds, Pediped and More...

Umi has introduced Primero... Keds has teamed up with Nickelodeon...

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Birki’s Kids boots

Photo By Courtesy Photo

Most Recent Articles In Markets
Most Recent Articles In Markets

Matched Set
Henderson, Nev.-based Pediped has partnered with children’s accessories company No Slippy Hair Clippy to introduce a series of hair clips and bows designed to coordinate with Pediped’s best-selling shoe styles, including the Emily, Giselle and Abigail. The clips are detailed in materials including leather, grosgrain ribbon and patent leather. Slated to arrive in stores in July, the clips will retail for $8 at both Pediped and No Slippy Hair Clippy accounts.

Booting Up
Birki’s Kids, known for its anatomically minded clogs and sandals, is introducing closed-up shoes and boots for fall ’09. Built on the German brand’s classic waterproof clog bottom, both styles feature water-resistant, shearling-lined textile uppers and replaceable shock-absorbing cork-latex footbeds that mold to the wearer’s foot. An adjustable Velcro strap on the boot and an elastic instep and pull tag on the shoe make them easy to get on and off. Both the shoe and boot (at left), set to retail for $89 and $99, respectively, are available in brown, black and pink. Delivery is slated for July.

Coming to America
Miami-based Kinderland has scored the U.S. sales and distribution rights to the Benetton kids’ footwear collection, which will launch in the States for the first time this fall. Available in European sizes 20 to 40, the collection features a wide variety of fashion looks for girls, from plaid ballerinas to quilted boots, as well as a handful of athletic-inspired casuals for boys. Retail prices will range from $39 to $59, with boots at $69.

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