Generic Surplus' Simple Selling Points

The designers behind Generic Man have adapted their spare aesthetic for the sneaker market.

By Gerald Flores

markets/news

For Los Angeles-based Generic Man founders Brandon Day and Kevin Carney, the key to keeping business steady through the rough economic climate was simple: launch another brand.

The duo debuted...

Generic Surplus' Simple Selling Points

The designers behind Generic Man have adapted their spare aesthetic for the sneaker market.

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