Women’s Wear Daily
04.16.2014
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FN Picks: The Slipper Fairy... Toning by Armani...

Dearfoams wants to spread some warm feelings this season.

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Oh Dear

>> Oh, Dear

Dearfoams wants to spread some warm feelings this holiday season. The brand’s “Slipper Fairy Challenge” is offering fans the chance to win an iPad, Flip camcorder or $5,000 in exchange for sharing “some slipper love.” Consumers are asked to submit a video or a tweet recommending someone they think deserves a free pair of slippers. The brand also is giving away three pairs of slippers daily to the first 50 people each week to submit an approved video. The contest ties in with Dearfoam’s holiday message. “Our brand promises comfort, both physical and emotional,” said senior brand manager Rachel Iannarino. Submissions are being accepted on Slipperfairy.com until Dec. 31. Ashley Mason

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