Women’s Wear Daily
04.18.2014
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Winner Takes All
Forget print ads and movie posters. The new way to promote a film is to make a sneaker inspired by the flick itself, so believes Complex Media. The Marc Ecko-owned media firm, which caters to male twentysomethings, teamed up with sneaker company Supra to create a shoe for the upcoming Sony film “Armored,” starring Laurence Fishburne and Matt Dillon as armored truck drivers plotting a heist. Only 30 pairs of the kicks will be produced and most will be distributed to cast members of the action picture; however, one lucky moviegoer will get the chance to snag the last pair via Complex.com and its partner site Nicekicks.com. The sites will host a contest, kicking off today. To enter to win, guys should watch the online trailer for “Armored” (in theaters Dec. 4) and then answer a series of questions based on the short. Gabrielle Fratangelo

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