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04.21.2014
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Lee Eisenberg

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Buyer Be Aware
In today’s tumultuous retail environment, it has become even more important to understand the consumer psyche, and in “Shoptimism: Why the American Consumer Will Keep on Buying No Matter What,” Lee Eisenberg, author of New York Times bestseller “The Number” and former editor-in-chief of Esquire, tackles the question “why do we buy?” Talking about his inspiration, Eisenberg said, “Shopping and buying are activities we engage in every day, yet few of us have much insight into why we do what we do, and how we are influenced by those in the business of selling us things. I wanted to take readers on what I believe is a lively and informative tour through both sides of the consumer universe.” Over the last three years, Eisenberg has researched the buying world, interviewing shoppers and industry specialists. In the book, he analyzes the reasons behind everyday purchases and offers amusing and reflective guides through malls, megastores and online shopping destinations. Currently a creative consultant, Eisenberg’s previous experience as senior executive at Lands’ End contributed to his book, not to mention his extensive research, which went as far as working at Target during the holiday shopping season. Priced at $26, “Shoptimism” is available at major book sellers. Emma Leighton
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