Most Recent Articles In Markets
Latest Markets Articles
- Chinese Athletic Brand Coming to America
- The Inspiration for Naya Spring '15
- What's the Biggest Challenge for Juniors' Brands?
More Articles By
With the London Olympics already under way, one sport remains noticeably absent: golf. But that will change for the 2016 Rio de Janeiro Games, when golf returns to the event for the first time in more than a century. To celebrate its comeback, last Monday Olympic sponsor Adidas pulled off a publicity stunt of sorts. Company-endorsed athletes, such as Dustin Johnson, drove golf balls onto a makeshift green floating on the Thames River at Tower Bridge.