markets
markets

First Look at Adrienne Vittadini

Sportswear brand Adrienne Vittadini is making a footwear comeback for spring.

By
markets/news
View Slideshow

Adrienne Vittadini

Photo By George Chinsee

Hoping to relive its successes of the 1980s and 1990s, Adrienne Vittadini is relaunching footwear.

Hungarian-born designer Adrienne Vittadini exited the brand after its peak, and after a few transitions over the decades, it was sold in 2006 to Schottenstein Stores Corp., which also owns DSW. The label was relaunched in fall ’08 with apparel, and jewelry and handbags were added in the seasons since. Now, Adrienne Vittadini is reintroducing footwear for spring ’10 with licensee Will-Rich Shoe Co.

The collection features feather details, exotic skins, sequins, patterns and bright colors, and will debut with 40 styles, including sandals and pumps. Retailing for $69 to $99, the footwear line is targeted to women in their mid-30s and older.

“There is an opportunity to put fashion out there for a consumer who is a little more mature,” said Mary Gleason, president of Adrienne Vittadini. “There are a

million brands serving the younger contemporary customer, and there don’t seem to be as many servicing an [older customer].”

Set for a February delivery, the line is expected to be in about 500 doors, with a strong focus on department stores already carrying Adrienne Vittadini clothing, as well as select independent boutiques.

“Recently, there have been a lot of renaissances of older brands that came back and positioned themselves in the right way,” said Rich Brandt, president and CEO of Will-Rich. “We have a recognizable brand that had a very upscale image, which gives us a great opportunity.”

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false