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Buyers can now shop FFANY brands every day of the year.
The trade show announced the creation of an online wholesale marketplace for footwear called “FFANY 365,” which it plans to launch in January.
FFANY 365 serves as a portal for both buyers and brands, and is hosted on Pop-market.com, a wholesale marketplace for apparel and accessories that has amassed 70,000 users, all of whom are invited by brands to join the site.
While the online platform will not replace the four annual shows, FFANY President Joe Moore said the site allows vendors to shop easily and also continue transactions and communications that were initiated at the show.
“We had to think about the trade show of the future,” said Moore. “This is a great new avenue to buy product and is a tool to help connect buyers and vendors, and extend the conversation.”
The FFANY 365 marketplace will feature the same shopping experience as the rest of Pop-Market, with large images, an appointment generator and exclusive videos and content from the brands.
Pop-Market CEO Joe Shohfi said the goal was to create a user-friendly experience that benefits both small businesses and larger corporations. “We wanted this to be a tool to organize and help everyone, from the large to the smaller store,” he said. “We’re combining our buyers and vendors with those from FFANY, and that is great for everyone to grow and get out in front of more people.”
Buyers will have access to both FFANY 365 and Pop-Market vendors when they subscribe.