Women’s Wear Daily
04.20.2014
markets
markets

Comfort Buzz: Clarks, Flexx and Blondo

Clarks is debuting a new walking line, while designer Emilio Kaiser is bringing Flexx to the U.S.

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Clarks

Clarks

Photo By John Aquino

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New Wave
Clarks, based in Newton Upper Falls, Mass., is introducing a collection of casual walking shoes called Wave for spring ’10. Designed to reduce fatigue, the shoes feature a lightweight, curved sole made of molded EVA with rubber at the strike points, allowing the foot to smoothly roll each time it touches the ground. According to Clarks, the rolling motion reduces the impact of each step while using the wearers’ natural momentum to help propel them forward. The line, which retails from $100 for women’s to $120 for men’s, will launch in Clarks stores in September and then roll out to better independents and chains in October.

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