Most Recent Articles In Markets
Latest Markets Articles
- Reebok Inks Sponsorship Deal With UFC
- 5 Questions for Bionda Castana's Natalia Barbieri
- Buzz: Upcoming Launches from Aquatalia, Sendra & More
More Articles By
Chloe Green, the daughter of Topshop owner Sir Philip Green, took to London’s Dover Street Arts Club Tuesday night to unveil her debut footwear collection.
The ultra-glam, eight-piece collection is designed under the label Chloe Jade Green and includes ultra-high heels and towering wedge designs.
But despite their vertiginous heights, Green assured Footwear News that all the designs are “comfortable.” “I’ve been standing in these for a couple of hours and they’re great,” she said, gesturing to the wedges she sported at the launch.
The collection includes designs such as Misha, a platform slingback in duck-egg blue with a cream platform; Tiger Lily, a peep-toe platform shoe boot in gold leather; and CJG, a platform peep-toe pump in glittery green. And in a nod to Green’s surname, all the shoes have jade-green soles.
Green, who’s been working on the line for the past year, said she came up with the idea for the collection while she “sat around a dining room table with girlfriends, kind of discussing what we wanted [in shoes] and couldn’t find.” Indeed, she described the current collection as “very me ... really [reflecting] things that I couldn’t find and I wanted to wear.”
The line will bow at Topshop’s Oxford Circus store in London on May 17 and will also be sold via Topshop.com. Prices range from 115 pounds, or $183, for the CJG pump to 175 pounds, or $278, for Lady Mama, an embroidered wedge heel. Green said she’s already working on a fall ’12 collection and will soon start designing for spring ’13. She also is considering branching out into other categories.
“I’m kind of seeing where I want to go, if I want to go into clothing or accessories,” she said. “I’ll see first how his collection goes and then take it from there.”