Women’s Wear Daily
04.21.2014
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Buzz: U.S. Army Kicks... Women’s Debuts...

Spring ’10 product news.

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U.S. Army Signs Footwear License
 
Philip Simon Footwear Group is earning its fashion stripes with the signing of a multi-year licensing agreement for footwear and bags with the United States Army.
 
The venture is the first move into those categories for the U.S. Army Trademark Licensing Program. Los Angeles-based Philip Simon will design, develop, manufacture and distribute fashion and athletic footwear and bags for men and women under the trademark beginning in spring ’10.
 
According to a company release, PSFG President Philip Chemla said, “We want to create a footwear line that expresses and conveys the ideals of the U.S. Army, but in a fashionable way... The patriotic homage combined with bright accent colors and cool styles will appeal to consumers across the board.”
 
The collection, set to hit retail in January, will feature a mix of looks with a street vibe that incorporate vintage army aesthetics and colorways. Included in the mix are canvas looks, combat boots and sandals. Prices are set at $20 for flip-flops; $40 to $70 for shoes; $80 for boots; and $30 to $80 for bags. The line will be aimed at department stores, boutiques and independents.

 

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