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G.O. Max is known for entry-price-point factory-direct fashion footwear. Now the City of Industry, Calif.-based company is adding comfort brand Yin Yang to the mix for spring ’10.
The collection is built around the Chinese philosophy of yin and yang, defined as complementary opposites within a greater whole. In footwear terms, it refers to the brand’s removable footbed design that balances support features such as built-in arches and heel cups with a hint of cushioning. The comfort story continues with lightweight polyurethane bottoms.
Targeted at independent fashion-comfort stores, the line is available on a factory-direct basis and is set to retail from $59 for sandals to $125 for closed styles. To better serve independents, the entire line is available on an open-stock basis in both medium and wide widths, with a March delivery.