Buy Design

As recessionary woes ease, businesses are turning to unique and cutting-edge store design to draw attention.

View Slideshow

The sophisticated and clean-cut look at Geox



Photo By Courtesy

New Balance

Photo By Courtesy

As recessionary woes ease, businesses are turning to unique and cutting-edge store design to draw attention. Footwear News highlights seven recent retail debuts that use cultural inspirations, vivid colors and eco-friendly materials to revamp or create an entirely new buying experience.

United Nude
New York
The Vision: When United Nude made its U.S. debut last month, the retailer aimed to create a shop with a classic cinema-like feel by playing up the contrast between light and dark.
The Goods: United Nude’s full line of women’s shoes are available, as well as a selection of Stealth hats made specifically for the Bond Street location. Next March, the retailer will add a line of men’s shoes to the 1,800-sq.-ft. space.
The Design: With co-founder and Creative Director Rem D. Koolhaas behind the design, the space features a wall of light that contrasts with the dark feel of the shop, leaving only the product illuminated. The shoes sit in cubes on a shelving formation, which feature a computer-controlled lighting system in bright colors such as green, pink and blue. In the middle of the sales floor is a steel sculpture of a Lamborghini, giving the space a very modern and flashy feel.

The Vision: The Geox team set out to communicate the brand’s eco-friendly philosophy when the store opened in February in the Breathing Building. It also aimed to illustrate its two main product concepts: breathability and Italian fashion.
The Goods: Geox offers its full line of footwear and apparel for women, men and children.
The Design: Paolo Cermasi of Paolo Cermasi & Associates headed up the design team and focused on timely trends. At older locations, Geox worked with dark walls and black shelves, but for this project, it switched to a nature-driven vibe. To achieve this, the three-story, 9,000-sq.-ft. space presents product in a simple and sophisticated way, using mostly natural woods and fabrics in almost all white for a bright décor. On the outside of the building is a panel system that creates air ventilation designed to conserve electricity.

Christian Louboutin
West Hollywood, Calif.
The Vision: The designer wanted to play up the Hollywood lifestyle, finding inspiration in classic films and artists.
The Goods: The space, open since September, houses all the Christian Louboutin signature footwear styles, as well as handbags and clutches.
The Design: At the entrance of the 1,800-sq.-ft. Robertson Boulevard shop is an iron gate embedded with the brand logo, similar to that of Paramount Studios. Created by New York-based design firm 212box, the shop features white ceramic tiles on one side in the first room, with encrypted numbers and symbols representing a “signature Louboutin language.” The middle room houses a tin-panel cash wrap that doubles as a bar. Hand-blown glass bubbles lead customers to the second floor, where the retail rooms and VIP lounge are located.

View Slideshow
  • 1
  • 2
Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false