WWD.com/footwear-news/markets/brands-drum-up-sales-with-focused-approach-6688520

markets

February 4, 2013

Brands Drum Up Sales With Focused Approach

Smaller labels take on the footwear industry with singular looks and find favor with a broader range of retailers.

By Jacquelyn Lewis

markets/news

For those savvy enough to take advantage of the opportunities — and avoid the pitfalls — in the women’s market, the time may be right for several niche footwear brands to find success...

Brands Drum Up Sales With Focused Approach

Smaller labels take on the footwear industry with singular looks and find favor with a broader range of retailers.

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