Brand of the Year: Brooks Sports

Technically designed product and quirky, yet spirited, marketing has increased the distance between Brooks and other running lines.

By Neil Weilheimer

markets/news

Running is defined by brands. The Kenyan brand. The elite 4-minute-miler brand. And this year, the standout athletic brand: Brooks Sports.

The Bothell, Wash.-based firm, part of Berkshire...

Brand of the Year: Brooks Sports

Technically designed product and quirky, yet spirited, marketing has increased the distance between Brooks and other running lines.

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