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Designer: Simona Citarella
Debut: Spring '12
Price: $400 to $700
Look: "The aesthetic is feminine, brutal and sophisticated."
Background: Citarella attended Central Saint Martins in London and the Italian Istituto Europeo di Design. She has worked with designers including Dolce & Gabbana, Guillaume Hinfray, Fornarina and SixLondon, where she continues to design for brands including Bstore and Opening Ceremony. She co-owns the Wok concept store in Milan.
Signatures: "[I am known for unusual] materials, the flat ballerina Coupe style and [unique] clogs and heels."
On spring: "The collection plays with the idea of [everyday shoes for] a surreal tourist. The Tourist Limbo collection is focused on experimenting with materials and new shapes, where earth tones mix with black and white."
Collaborations: Jewelry designer Arielle de Pinto, artist Manon Beuchot and art director Valentina Cameranesi
Home base: Milan
Up next: "I would like to grow the brand through exclusive shops around the world and to [add] a handbag collection and design objects."
Retailers: Dover Street Market, London; I.T., Hong Kong; Maryam Nassir Zadeh, New York; Totokaelo, Seattle; Ra, Antwerp, Belgium; Wok, Milan; Slam Jam, Ferrara, Italy; Shoescribe.com
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