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Designer: Olivia Cognet
Debut: Fall '12
Price: $200 to $700
Look: "I wanted to offer beautifully feminine shoes with the best quality possible at an affordable price."
Background: Cognet, who received her bachelor of arts degree in fashion design, also studied at the Villa Arson contemporary art school in Nice, France. She has experience designing luxury footwear at Carven, Sonia Rykiel, Thierry Mugler and Tara Jarmon.
Inspiration: "Apologie is a Parisian brand and I am inspired by the history of the city. I can find beautiful details on old buildings, like the bow I use on some models, while certain bridges inspired me for the shape of the high heels. I look at Paris as you look at a very luxurious [creation, with serious attention to] details. I like to add small elements that are like the echo of the city."
On spring: "Like all French people, I love the patisserie: the colors, textures, smells and tastes. I tried to create a full collection based around the cakes, sweets and candies."
Home base: Paris
Retailers: Kabuki, Paris; Garrice, Paris; United Arrows, Japan; Tomorrowland, Japan; Ron Herman, Japan
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