WWD.com/footwear-news/markets/5-questions-for-inov-8s-chris-melton-6103025
markets
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July 30, 2012

5 Questions for Inov-8's Chris Melton

The brand aims to transform from CrossFit darling to power player.

markets/news

As Inov-8 grows, the brand is looking for its next big category.

The British company, which was founded in 2003 as a trail running label, has built a niche in the U.S. as the go-to shoe...

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