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Making Adult Brands Kid-Friendly

Making Adult Brands Kid-Friendly

by Eric Newman

Posted Monday February 08, 2010

Last Edited Tuesday February 09, 2010

From Footwear News Issue 02/08/2010

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Adult shoemakers seeking new avenues for growth continue to set their sights on the kids’ market. This fall, Aerosoles and Cole Haan will bow their first youth collections, while Dansko and Born...

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Adult shoemakers seeking new avenues for growth continue to set their sights on the kids’ market. This fall, Aerosoles and Cole Haan will bow their first youth collections, while Dansko and Born...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM (now incorporating FootwearNews.com), the premier footwear industry resource providing decision-makers with the essential news and information to keep one step ahead of the competition.

Subscription includes:

• Immediate access to breaking Footwear industry news 24/7, now via WWD Mobile.
• Downloadable PDF of FN weekly issues for immediate worldwide access.
• Dedicated FN channel to access all content from new and prior issues.
• Footwear News daily email newsletter delivered right to your inbox.
• Full access to all of WWD.COM now including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

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