VF Corp., the Greensboro, N.C.-based apparel and footwear firm, named David Conn president of VF Retail Licensed Brands on Monday.

Conn is the former EVP of Iconix Brand Group and also served in senior marketing roles at Columbia House and Candie’s Inc. In his newly created role, Conn will seek out new retailers for the company’s licensed business.

“Partnering with leading retailers is one of the cornerstones of VF’s growth strategy,” Mike Gannaway, VP of VF Direct/Customer Teams, said in a statement. “Beyond our core national brand strategy, we see additional opportunities for growth with key partners through the introduction of new brands under a licensed business model. David brings a unique set of skills, capabilities and brand licensing experience to VF that will prove effective in leading our efforts in this new endeavor.”