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Jingle eBays
Being only a click away is just not good enough for eBay anymore. The digital marketplace is bringing its product offerings to the real world for the first time this holiday season, with a pop-up store in New York (at right) and a mobile boutique traveling the country. The pop-up space will be located at 3 W. 57th St. in Manhattan from Nov. 20-29, and will feature several of the site’s top fashion brands, including L.A.M.B. and Michael Kors. But what self-respecting Website doesn’t also have an Internet feature? Store shoppers also can access the site via kiosks, handheld tablets and eBay’s mobile app. Elsewhere in the U.S., eBay will be spreading holiday cheer with its mobile boutique, making stops in a dozen cities, starting with Chicago on Nov. 10. The mobile shop will include many of the same features as the pop-up store, including personal shoppers, who will offer buying tips and trend insights and can even arrange gift wrapping and shipping. And at any of its locations (online or off), eBay shoppers can do good by donating $1, $5 or $10 to a charity of their choice through the Give@Checkout service offered for all PayPal purchases. EBay will match the final donation up to $200,000, and at the 57th Street location, it will match every purchase dollar-for-dollar, up to an additional $200,000. — Jennie Bell
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