“We keep it competitive and fun,” said Brian Gallagher. He and co-founder Ryan Wilke are like the gym teachers you wish you’d had – whistleblowing jocks who make all team members feel like MVPs. “There wasn’t a [gym activity] offering for guys out there. We found that when we trained together, we pushed ourselves harder. It’s about forgetting that you are working out.” Their old-school fitness classes – which include rowing, resistance training and riffs on recess games (tag, capture the flag) – also extends to their nostalgic shoe selections. “We like to keep it classic,” Wilke said of their retro runners and tube socks.
Gallagher’s girlfriend Noor Ahmed (who works in advertising at Pfizer) and his brother Matthew (a marketing director at Time Inc.) are frequent Throwback class attendees.